What does it mean to be young and Muslim today? There is a segment of the world’s 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet ‘Generation M’.

From fashion magazines to social networking, the ‘Mipsterz’ to the ‘Haloodies’, halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.
A crucial book at a critical time...
A must-read’
Lyse Doucet, BBC Chief International Correspondent

‘A compelling account of today’s young Muslim consumers’
Paul Polman, CEO of Unilever

‘A fresh and insightful perspective’
Sir Martin Sorrell, founder and CEO of WPP

‘Unparalleled... For those within and concerned with modern Muslim communities’
Professor Reina Lewis, author of Muslim Fashion: Contemporary Style Cultures

‘A vivid account’
Farah Pandith, former US Special Representative to Muslim Communities