An interview with The Guardian on Shelina's new book, Generation M. Read the article

“They are modern and independent and want a sense of belonging in their communities, but also want to be individual and assert their own choices,” she said. This has fueled an entire fashion movement, one that is now being censored in France for its modesty, she lamented. “There’s an entrepreneurial story around Muslim consumers growing around the world, one of creating new brands. Women are going out there and saying, ‘We can’t find the kind of products in fashion that we want so we are going to create them,’” More >

""Brands need to make sure that they hit the right note and that it feels authentic. It’s not enough to put a halal stamp on something and paint it dark green" More